Every stage of the funnel, instrumented
MarklyticsAI connects ad spend to conversations to revenue, so no rupee goes unaccounted for.
Marketing analytics
Meta Ads performance
Spend, reach, impressions, clicks, CTR, CPC, CPM and leads by day.
Campaign drill-down
Campaign → ad set → ad creative → the exact enquiries it produced.
Campaign Score
A 0-100 score blending quality, cost per qualified lead, conversion, response rate and spam.
Interactive funnel
Reach → impressions → clicks → messaging → leads → enquiries → qualified → purchase.
WhatsApp & CRM
Source ID attribution
Every WhatsApp enquiry is matched back to the ad that created it.
Enquiry pipeline
Status, owner, follow-up dates, notes and a full activity timeline.
Lead quality reports
Qualified, interested, store visit, purchase, spam and not-touched breakdowns.
AI insights
Automatic recommendations such as which creative to scale and which to pause.
Data & enterprise
Format & review imports
Clean Meta and Interakt exports, preview them, then sync with confidence.
Incremental upserts
Field-level diffing means re-uploading a file never double-counts spend.
Exports
Excel, CSV and branded PDF reports for campaigns, ads, sales and daily views.
Role based dashboards
Admins choose which metrics each role sees, and in what order.
Multi-tenant SaaS
Every workspace is isolated at the database level with row level security.
Screens from the live platform
