We built the report we could never get
Marketing teams knew their ad spend. Sales teams knew their enquiries. Nobody could reliably connect the two. MarklyticsAI exists to close that gap.
MarklyticsAI started inside a retail marketing team that ran click-to-WhatsApp campaigns on Meta. Spend was visible in Ads Manager, enquiries were visible in the WhatsApp CRM, and every month somebody rebuilt the same spreadsheet trying to join them together.
The join was always the same: match the ad's Source ID to the enquiry's Source ID. Doing it by hand took days, broke whenever Excel reformatted an ID, and could never keep up with new creatives. So we built a platform that does the formatting, matching, reconciliation and reporting automatically.
Today MarklyticsAI runs the full journey — impression to conversation to conversion — inside one multi-tenant workspace, with role based dashboards for the people who need them.
How we build
Measure honestly
No inflated numbers. If a campaign is not working, the dashboard says so.
Clarity over clutter
Fewer, better metrics that a manager can act on in under a minute.
Insight, not just data
Scores and recommendations that point to the next decision.
Partner with teams
We shape the roadmap around what real sales floors need.